Word: herbals
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Procter & Gamble, a pioneer in the field, has been taking control of word of mouth for six years through its Tremor division, which has enlisted 225,000 teenagers to tell their friends about brands like Herbal Essences and Old Spice. Last year, figuring the strategy could be just as effective with adults, P&G signed up 500,000 volunteers, all mothers, for Vocalpoint, a program in which the moms evangelize about pet food, paper towels and hair color. P&G gives the women marketing materials and coupons, but they are free to say whatever they like (or nothing...
...cave temples at Dambulla, which date from the 1st century B.C. They're so amazing - and so amazingly well preserved - that you could stay in a hut and be happy. But how much better to return, after a hard day communing with history, to a fabulous Ayurvedic massage, a herbal bath infused with petals, a delicious meal - and the sight of a peacock dancing, alone, in the dusk. www.viluyana.com
...equilibrium and balance the flow of vital energy, or qi. As a devotee of traditional Chinese medicine himself, Gamon would be a sympathetic modernizer of tonic menus, and he can expect a very well-stocked pantry: Red White & Pure is a venture of Eu Yan Sang, a Singapore-based herbal-medicine company known throughout much of the Chinese-speaking world...
...vinegar on the rocks (surprisingly addictive) to spinach juice (delicious to the last drop). A skin-care shop, a yoga studio and a spa are on the same site. If you thought Chinese medicine meant being stuck with acupuncture needles or being forced to gulp down glasses of bitter herbal brews, Red White & Pure may be the salvation you've been looking...
...offer practical and low-cost solutions. The most obvious one is insecticide-treated bed nets, now cleverly engineered to last up to five years. The cost to manufacture, ship and distribute each net is $10. A new generation of medicines based on artemisinin, an extract from a traditional Chinese herbal remedy, is remarkably effective in treating cases of the disease, at a cost of about a dollar per treatment...