Word: herbe
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Dates: during 1990-1999
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...preparations seem--and are marketed as--"natural," as distinct from synthetic pharmaceutical drugs, adds to their appeal. "A lot of people feel comforted by taking something they regard as a natural substance," says Dr. Sidney Bogardus, who directs Yale's Geriatric Assessment Clinic. "Of course, the substances in an herb are chemicals just as they are in medicine made by pharmaceutical companies. But it seems more gentle and safe, and people are reassured by that...
...herbal-product makers devised a plan to bring more kava to American shores and shelves. Using aggressive ad campaigns, they quickly raised the profile of the root. When word began circulating that kava might have the power to calm--and when ABC ran a story to that effect--the herb found a ready market. Says Mark Blumenthal, executive director of the American Botanical Council: "There are an increasing number of people interested in the idea that natural is better...
...will allow kava manufacturers to promote their product only in a general way, advertising it as a supplement without citing any specific medical benefits. Until formal studies are conducted, those restrictions will stand. Even without a government green light, however, kava will probably remain popular, sold as an antianxiety herb that dare not call itself that. "People like the idea of feeling mellow but staying alert," says Blumenthal. "That's what kava does." The question is, At what cost...
...requirements and thesis work, in a time of Add/Drop forms, core lotteries and 9 am sections, what undergrad hasn't desired to just get away to someplace--any place. A magical place. A place with SoSo Whaley and the Literary Llama Zoo Mobile. A place filled with celebrities, like Herb Reed and the Platters, 1998 American Honey Princess Sarah Paulson, and "Gary the Silent Clown." A place where adolescent girls lead their miniature horses through miniature obstacles, where pygmy goats get equal billing with Canadian-style oxen-pulling (a 12 foot, 3,000 pound free-for-all), and where...
FOUNDED New York investment banker Herb Allen, who specializes in media deals, organized the conference...