Word: herbs
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Down with All Quacks! The Journal lost its first suit, which was filed by the makers of Wine of Cardui, a herb-and-alcohol mixture advertised as a cure for "any sort of female trouble," but widely sold to men who drank it straight). The A.M.A. considered the loss (if damages) a great moral victory. Soon afterward, when Fishbein became editor, he was encouraged to begin beating the bushes. Some of the odd game he flushed: a healer named Percival Lemon Clark, who attacked all diseases with a "sanatology blower" that was supposed to "dry clean the entire [internal] system...
Last week there was a run on herb stores for a smoking mixture (coltsfoot and clover leaf, scented with lavender or rose leaf) commonly used by sufferers from asthma or catarrh. Said London's deluxe tobacconist, Alfred Dunhill: "No self-respecting smoker would smoke a herbal mixture." But thousands of Britons were mixing the sweetish stuff with their pipe tobacco; it cost only fourpence an ounce, about one-tenth of the price of tobacco...
Columnist Herb Caen knew the usual trade practice: brag about your right guesses, if any, and maybe nobody will notice the others. One day last week he devoted his entire daily space in the San Francisco Chronicle to a recital of his April errors. Sample error: that fine little crack about the canned peas served at the national frozen-food convention banquet had been run without checking; and it just wasn't so. Caen promised to continue "Writing the Wrongs" once a month. "In the course of hacking together 20 or 25 items a day," he explained...
...could easily afford to admit some boners. In the Bay area, parrot-beaked Herb Caen, 31, has a more devoted following than any syndicated columnist, and in the Chronicle he far outdraws Drew Pearson and Billy Rose, the only outsiders Editor Paul Smith prints. Smith has found out what many papers could confirm if they only tried,: a good local column doesn't have to be brilliantly written (Caen's isn't) to outshine all the syndicators that money...
Caen Is Able. Herb was a 20-year-old police reporter and part-time radio columnist for the Sacramento Union when his juvenile gibes at radio caught Smith's eye in 1936. When Smith interviewed him, Caen thought it wise to add three years to his age ("I didn't know he was only 27 himself...