Word: herbs
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...city to city, rather than funneling them through the elaborate hub-and-spoke systems of its larger rivals. The lack of amenities enables it to offer bargain fares (average: $58) that undercut others and allow Southwest to quickly dominate most new routes it enters. Boasts CEO and co-founder Herb Kelleher: "We've created a solid niche -- our main competition is the automobile. We're taking people away from Toyota and Ford...
None of this would have happened without Kelleher, 61, a folksy ex-San Antonio, Texas, lawyer who runs the company like a carnival sideshow. He schmoozes with employees, who know him as "Uncle Herb"; stages weekly parties at corporate headquarters; and encourages such zany antics by his flight attendants as organizing trivia contests, delivering instructions in rap and awarding prizes for the passengers with the largest holes in their socks. The wackiness has a calculated purpose -- to generate a gung-ho spirit that will boost productivity, the key to Southwest's goal of carefully scripted growth...
...trying to stay clean and put his life back together when Jane (Erin Scott), his exwarden, convinces him to help her con innocent people out of their money. As Maxine's jealousy and frustration grow, Jim's boss Herb (Jonathan Weinberg) falls in love with...
...Fosse gave Herb Gardner the nickname Whimsy. But Gardner, 58, reveals a far deeper writer in this story of a Jewish barkeep in Lower Manhattan who is sure that success will come from assimilation, endless self- reinvention and unstinting faith in the American Dream. The tale, narrated by a once rebellious son who is now himself a rebelled-against father, came from Seattle Repertory Theater to Broadway...
...triumph for Sullivan, 52, who is one of the most successful directors not only in regional theater but on the commercial stage as well. In New York City he is currently represented by Herb Gardner's Conversations with My Father on Broadway and Wendy Wasserstein's The Sisters Rosensweig, which will transfer from off-Broadway to Broadway in March. His director's royalties for those shows are shared with Seattle Rep, where all those shows originated (as did Gardner's I'm Not Rappaport and Wasserstein's The Heidi Chronicles, also staged...