Word: herded
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During the summer, two Deep Springers work as student cowboys, caring for the herd over 80,000 acres of range land; the first man trains the second to take the senior role the following summer...
...spend from June until September in the high country with the herd," Dewis says. "Those days, it's you and one other guy up there and a string of two horses...making sure the cattle have access to water and are well fed, that they're kept out of sensitive areas. Summers on the mountain are the most rigorous and the most indulgent...
...herd instinct is at work here, and eventually the herd goes wrong. When you invest this way, the bet you make is that you can run fastest when the jig is up. That's a tall order. Typically, the end of any trend is clear only in hindsight. Until then, every dip looks like a buying opportunity...
...does best. But it won't hesitate to enter a variety of industries--not unlike Richard Branson's Virgin brand. Success in markets dominated by consumers and brands, the authors claim, comes not from taking on competitors head on, but from staking out new territories away from the herd. "The dirty little secret of market capitalism in all its many forms is that successful companies...have all succeeded in creating monopolies, at least for a short period of time...Success arises from being different. And then being prepared to change again...
...call the band "The Goat Hearders." Get it? "Heard" instead of "herd." Kinda like "Beatles" instead of "beetles." Heardlemania. It could work. Alright, so "The Goat Hearders" name would probably end up in the trash, but the kids would like it. I'll come up with something better...