Word: herding
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...test this herd behavior, Berns and his colleagues hooked 32 people up to brain-imaging equipment and watched them reckon with a group opinion (about whether two shapes were the same or different) that was clearly false. They found that the brain worked to integrate the false opinion into its perception of the world. In other words, if other people start selling a stock you thought was valuable, you may want to do the same - at first...
...will take courage to break from the herd," Touati continues, "but those who do it first are the masters of the market down the line...
...future studies may prove useful for distilling the specific effect of circumcision - and perhaps for future public-health strategies. "For every insertive man who is protected, there might be a receptive man who isn't infected, for the same reason why women get protected...in other words, from a herd-immunity phenomenon," says Dr. Sten Vermund, director of the Institute for Global Health at Vanderbilt University School of Medicine, who co-authored an editorial in the current issue of J.A.M.A...
...have 300-400 cows in production, and it's just not possible to store the fresh milk," he says. Over the past week, He has resorted to pouring out the surplus. Some farmers are considering slaughtering their animals to cut their mounting losses. He is trying to liquidate his herd. "We are selling them very cheap, but there haven't been any buyers," says He. "Still, anything is better than having to kill them...
...some cases, you actually might be. Spy comedy Chuck (NBC, Mondays, 8 p.m. E.T.) returns like an old friend back from a year abroad: still likable, still funny, but with an added note of intrigue. Chuck Bartowski (Zachary Levi) is a salesman in the Nerd Herd of a big-box electronics store. One day he gets an e-mail that implants his brain with the U.S. government's classified data bank. Overnight, he becomes a conscripted secret agent and a marked man. (Remember, people: Never open unfamiliar attachments...