Word: herds
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Dates: during 2000-2009
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...critical-mass hypothesis has merit, Halloy and his co-workers figured they should be able to trick the roaches into doing something unnatural. To do that, they would need a rogue roach to infiltrate the herd. "One way to get them," Halloy says, "would be to create mutants somehow, with abnormal behavior. But we don't have a genetic institute for cockroaches." Instead, the researchers recruited some engineers to build them roach robots that would slip into the crowd and manipulate it from within. "It turns out," he says, "that roaches aren't very discriminating" - they'll accept anything...
...cowboy boot into the caked earth and gives the coffee-colored dirt a scuff. Some 70 acres of scrubby land spread out in front of him under the washed-out blue sky. "See the soil. This is junk," Timberlake says. Under his breath, he counts a thin herd of cattle hanging their heads over the weeds. Once a horse trainer and breeder in Missouri, Timberlake now spends his days thinking about cows, and this time next year, he and his employer, Western Cattle Company, would like to see about 10,000 more living on this land. "I'd be taking...
...China. Earlier this year, Western Cattle started to raise Holsteins on an American-style ranch and feedlot built in the wide open spaces of Inner Mongolia. Their goal: deliver truckloads of well-marbled beef to the waiting plates of urban China's growing middle class. With a target herd of 75,000, U.S.-based Western Cattle has the potential to be the leading company in the third-largest beef-producing nation in the world. And if the company's Western take on raising cattle catches on in the East, it could kick start the consolidation of China's disorganized beef...
...Timberlake, meanwhile, is buried in the day-to-day realities of getting a business off the ground - choosing a new site for the next feedlot and ranch, getting the word out that he's in the market for cattle, and preventing disease outbreaks in the herd. "Every time you try something new, you have your naysayers," Timberlake says. But he insists Western Cattle is offering Inner Mongolian farmers a better way of life - and some nice, juicy steaks...
...kids is really no different from the stock market." Notes Phil Martelli, coach of St. Joseph's University in Philadelphia: "If Michigan does it, then Michigan State has to do it. In Philadelphia, if Temple does it, then St. Joe's has to do it. There's certainly a herd mentality...