Word: herds
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Dates: during 2000-2009
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...herd instinct is at work here, and eventually the herd goes wrong. When you invest this way, the bet you make is that you can run fastest when the jig is up. That's a tall order. Typically, the end of any trend is clear only in hindsight. Until then, every dip looks like a buying opportunity...
...call the band "The Goat Hearders." Get it? "Heard" instead of "herd." Kinda like "Beatles" instead of "beetles." Heardlemania. It could work. Alright, so "The Goat Hearders" name would probably end up in the trash, but the kids would like it. I'll come up with something better...
There's nothing wrong with being cut from the herd," frazzled mother Lois tells her son Malcolm, who has just tested--to his chagrin--as a genius. "It makes you the one buffalo that isn't there when the Indians run the rest of them off the cliff." That, or it makes you the easiest target for sharpshooters; whoever coined the term "gifted" clearly never received a wedgie for being a brain. As the oddball sitcom Malcolm in the Middle (Fox, Sundays, 8:30 p.m. E.T.) shows, being pegged as special is more a "gift" in a Let's Make...