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After traversing the Iowa plains, they come to Rapid City, S. Dak., gateway to one of the nation's most remarkable monuments?Mount Rushmore's great granite faces of Washington, Jefferson, Lincoln and Theodore Roosevelt. A local menu offers buffalo burgers, which are indifferently appreciated until they see a herd of live buffalo in Custer State Park. Tour Guide Twain also takes his friends to Dead wood, the old cowboy town where Wild Bill Hickok and Calamity Jane did things together that went unrecorded in children's schoolbooks. The main street is largely a series of tourist traps...

Author: /time Magazine | Title: Modern Living: Travel '76 Rediscovering America | 6/28/1976 | See Source »

...problem came to light in 1973 when Frederic Halbert, 31, a Battle Creek dairy farmer who holds a master's degree in chemical engineering, noticed that his cows did not seem to be eating much and that the herd's milk production had dropped dramatically from the normal 13,000 lbs. per day to 7,600 lbs. When veterinarians were unable to diagnose the problem, Halbert decided to study it for himself. By giving calves feed from half a dozen different sources, he traced the ailment to a product purchased earlier that year from Farm Bureau Services...

Author: /time Magazine | Title: Environment: And Now, Cattlegate | 5/10/1976 | See Source »

Cornell also boasts the two leading scorers in the nation from last year, all-American attackmen Mike French and Eamon McEneaney. Their unheralded sidekick, Jon Levine, is probably just as talented, and the Big Red has corralled a whole herd of fine middies too, led by all-Ivy pick Bill Marino...

Author: By David Clarke, | Title: Lacrosse Squad Faces Cornell | 4/21/1976 | See Source »

Sweet Appeal. Among leaders of the herd are Malcolm Hereford's Cows, produced by Heublein, Inc., which began test-marketing the product last spring. More than 500,000 cases have been sold so far, and liquor stores report that the Cows are a live stock indeed. Heublein's ads show Cow bottles grazing in a green pasture and describe how Malcolm Hereford, a fictitious bull breeder, invented the drink. Concludes Hereford: "A Cow-on-the-rocks is not a bum steer...

Author: /time Magazine | Title: Modern Living: Cows with a Kick | 4/19/1976 | See Source »

Following the herd instinct, several stars, including Taylor, Mario Thomas and Marisa Berenson, ordered their gowns from Halston. The popular mode was the strapless wisp of chiffon skirt slit to the waist, that seemed about to fly off or shiver to the floor. Margaux Hemingway, looking like a jumbo stick of red-and-white peppermint candy, stumbled fetchingly over the names she read aloud; Elliott Gould, aware that practically every man present was betting on the results of the night's basketball game, produced the most popular aside of the night by muttering, when his partner intoned the ritualistic...

Author: /time Magazine | Title: Show Business: The Day for Night Stars | 4/12/1976 | See Source »

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