Word: hermann
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...Hermann and Pilati shy away from the notion that Hermann?a relentless listmaker with a family life in an exclusive Parisian suburb, a country home in Normandy and a job that has her traveling the world?just might be the target customer. "I am not the muse of YSL," she insists. "When Stefano shows me the clothes, I never say, 'I like it, I don't like it.' I say, 'I can sell it, or I can't sell...
...chairman François-Henri Pinault, who was a classmate of Hermann's in business school, insists she personifies the brand. He snatched her away from PPR rival LVMH Moët Hennessy Louis Vuitton, where she was running ready-to-wear at Dior, as much for her winning record as for her provenance. "Not only does Valerie have all the professional skills," Pinault says, "but she is the YSL woman. She is French, and YSL is the most French of brands. And being an active woman and by her feminine instincts, she will have ideas come...
That said, the charming billionaire is clear about why he gave Hermann full autonomy to run a business as if she, not he, owned it: "She is one of the toughest men of our group...
...Google photos of Hermann, she looks every bit the image of the sleek luxury-brand executive: severe and pulled together in a very French-women-don't-dare-get-fat way. But in person, she has an easy manner and is even a bit tousled. In the tearoom of the Plaza Athenée, around the corner from YSL's headquarters, Hermann stands out among the rich European women wearing tight jeans and toting suitcase-size designer bags. Angular and petite, she arrives carrying a miniversion of the patent-leather Downtown bag and unravels herself from an Army green trench coat...
Friends insist Hermann has become more glamorous in her more public role as CEO, converting from washed-out working mom to sophisticated executive?without going overboard. "Valerie, plain pumps, is now Valerie, stilettos," says Camilla Morton, a writer who works closely with Dior designer John Galliano...