Word: hermansen
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Dates: during 2000-2009
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...entirely dependent on oil and coal, both of which it imported from the mainland. A little more than a decade later Samso is effectively carbon negative, producing more than 100% of the electricity it needs from renewable sources, chiefly wind and biomass. The architect of that transformation is Soren Hermansen, a former farmer and environmental studies teacher, who lobbied, cajoled and pushed his initially reluctant neighbors to go green...
...dairy farm, and offshore, where 10 turbines greet the incoming ferries like a row of sentinels. Many of the turbines are owned collectively by resident associations, with members chipping in to buy a slice of wind power. ("If you let people become a part of the solution," says Hermansen, "it works better.") Others are owned by single investors like Jorgen Tranberg, a dairy farmer. Tranberg, who likes to spend his spare time watching his cows on closed-circuit TV ("It's better than the news"), believes Samso's success could be replicated elsewhere. "We're not special people here...
...there is something special in the way that Samso's residents - and Danes as a whole - have adapted to 21st-century realities about energy and the environment. Hermansen credits the Danish tendency to organize in groups, which helps reinforce support for going green. "To us, going for lower energy use is like a sport," he says. That sense of communal competition is shared by Denmark's Scandinavian neighbors, and may help explain why countries like Sweden and Finland are also among Europe's greenest. On a regional level, cooperation is a necessary component of Denmark's success - the Nordic nations...
...soon hear their sound on the first album from Hear'Say, the group created on the hit U.K. TV show Popstars. Stargate admits Hear'Say is manufactured, but no more than acts assembled away from the public eye. Nor has musical quality been compromised, says Hermansen. "They can sing and they can dance...
...This year, we'll also hear Stargate's work with Five and new R. and B. group Blue. Hermansen promises "underground elements" that will give pop's familiar framework an extra edge. And if fans like the sound, expect a run on Norwegian maps as wannabes try to figure out just how to get to Trondheim...