Word: herms
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...Herm" is Herman Cohen, an independent movie producer and one of the current wonders of the American entertainment industry. Most of his friends call him "Herm," but he likes to refer to himself at times as "ol' H.C."--as in, "If Konga flops, you can bet ol' H.C. isn't going to say, 'Let's give em another one.'" Herm made his name in the entertainment world when he wrote and produced the legendary I Was a Teenage Werewolf for American International Pictures. He followed that success with several more--including I was a Teenage Frankenstein, Blood of Dracula...
...Herm has made his mark in Hollywood very quickly. Cohen's first venture into the motion picture world came at the age of 12 when he worked as an usher in Detroit. By the time he was 16, he was house manager of Detroit's Dexter Theatre. After two and a half years in the Army, he returned to Detroit as manager of the Fox Theatre, the country's third largest movie house. Herm left Detroit for Hollywood...
...Herm was in town recently to publicize Konga, not to speak at Harvard--although he has addressed groups at many colleges. "When I spoke at SMU, a girl asked me, 'How can you come hear and talk to us? Why doesn't Hollywood make more pictures for intellectual audiences?'" I asked the class who had seen my Horrors of the Black Museum, which had played at the Varsity Theatre, and no one raised his hand. So I went over to the professor and turned his back to the class, and asked again. This time a lot of people raised their...
...Herm learned that 72 per cent of the movie market is between the ages of 12 and 26. He decided that he should gear his films for the "weekly market"--not for the people "who decided to go to a movie once every three months, study the listings very carefully, and then go to something like Ben-Hur." Then he "took three steps backward, and analyzed. Some of the biggest pictures were horror classics; I added the teenage element for today's audience. Now it's tough for me to shake the kick...
...Herm thinks his films serve a psychic purpose: "None of us ever rids himself of terror. My pictures can help a normal mind rid itself of fears--if someone has a mental twist, then he shouldn't be allowed outside...