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Nike swung into action even before most Chinese knew they had a new hero. The moment hurdler Liu Xiang became the country's first Olympic medalist in a short-distance speed event--he claimed the gold with a new Olympic record in the 110-m hurdles on Aug. 28--Nike launched a television advertisement in China showing Liu destroying the field and superimposed a series of questions designed to set nationalistic teeth on edge. "Asians lack muscle?" asked one. "Asians lack the will to win?" Then came the kicker, as Liu raised his arms above the trademark Swoosh...

Author: /time Magazine | Title: Marketing: How Nike Figured Out China | 10/24/2004 | See Source »

Ladder 49 headlines Joaquin Phoenix as firefighter Jack Morrison and John Travolta as Mike Kennedy, captain of Ladder 49 in the Baltimore Fire Department. Despite the hero worship of firefighters post-9/11, the film is in fact touching and sometimes gently funny, tracing one man’s trials and tribulations—as well as honors and accolades. Phoenix is fantastic, but Travolta has an airy nonchalance totally incongruous with the seriousness of some situations. Director Jay Russell creates a familial world of jovial camaraderie sweet and good-natured enough to overlook its implausibility...

Author: NO WRITER ATTRIBUTED | Title: Happening | 10/22/2004 | See Source »

...Harvard undergraduates will feel about the play’s approach to a former member of their clan, Kaling says, “Matt is the smart hero in the play bound for greatness. That’s very flattering, isn?...

Author: By Jessica A. Berger and Ben B. Chung, CRIMSON STAFF WRITERSS | Title: The Homecoming of Matt & Ben | 10/22/2004 | See Source »

...hero of the new novel, Willie Chandran, spent most of Half a Life being another of Naipaul's "mimic men"?his term for a person from a former European colony (India, in this case) who has grown up without knowing how to live, except by aping his erstwhile rulers. Willie has done one smart thing early in life: he escaped from India and landed in London?for Naipaul, the center of civilization, and the best place on earth to make a real man of yourself, which is the goal toward which he urges all his fictional characters. Willie, alas, keeps...

Author: /time Magazine | Title: Truth Be Told | 10/18/2004 | See Source »

...Russian region of Stavropol in which 120 people died, discounted religious fervor as Basayev's prime motivation: "He is a man of war." (Kazbek has also since disappeared.) The Budennovsk hospital siege - and the live televised negotiations with then Prime Minister Viktor Chernomyrdin - confirmed Basayev as a folk hero back home, showing the embattled Chechens how a lowly boy from Vedeno could make even the Russian PM capitulate...

Author: /time Magazine | Title: Russia's Most Wanted | 10/17/2004 | See Source »

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