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Word: heros (lookup in dictionary) (lookup stats)
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...extremely aware, and now everyone sees through the branding and gimmicks," says Janine Lopiano, a co-founder of the Manhattan cultural-intelligence and market-research firm Sputnik. "Believe it or not, to see a celebrity [attached to a product] makes it real. In the '90s it was celebrity as hero--the million-dollar salaries. Now they're a dose of reality at a time when everything is over the top, animated and not real...

Author: /time Magazine | Title: Could They Be Next Donna, Calvin and Ralph? | 8/28/2003 | See Source »

Their first big coup: bringing on board investment wizard Warren Buffett, whom Schwarzenegger described as "the greatest investor ever, my mentor and my hero." Having Buffett advise on economic development lends intellectual ballast to the campaign. But it did little to reassure conservative Republicans, whose votes could well be split by other candidates in the race. Buffett has donated primarily to Democrats--including Hillary Clinton--in the past and has criticized President Bush's tax cuts as a handout for the rich. In an interview with the Wall Street Journal last week, Buffett committed nothing short of heresy by suggesting...

Author: /time Magazine | Title: Arnie's Army: Now He Must Prove He Has Ideas | 8/25/2003 | See Source »

...here comes the Terminator on a mission to sweep out the dastardly Democrats and restore truth and justice in California, and here in Minnesota we watch the show with a delicious vicarious pleasure. We invented the action-hero Governor. We wrote that particular comic book. And now California, so often on the cutting edge, is following in our footsteps. Us, a little dairy and turkey-raising state on the upper Mississippi. This is great. It's like the townsfolk in Huckleberry Finn who attended the Duke and Dauphin's theatrical show and then told their neighbors how great...

Author: /time Magazine | Title: Hey, Arnold! This Is Serious Stuff | 8/25/2003 | See Source »

After four years of an action-hero Governor, it's a relief to go back to politics as usual, where soft-spoken people with ordinary chest sizes sit down and do the work. Mr. Ventura was replaced by a cheerful, well-spoken, nonfamous Republican, and everyone felt a sense of relief. An action hero works well within a simple story structure, but politics isn't a story; it's a process. It's not about confrontation and threat and revenge and triumph. It's mostly about civility, starting with the driver's license bureau of the Commissariat of Motor Vehicles...

Author: /time Magazine | Title: Hey, Arnold! This Is Serious Stuff | 8/25/2003 | See Source »

...Abdullah, the deal is doubly attractive; it allows him to claim his father's mantle as a Middle East conciliator, and it mollifies the majority of his subjects who saw Abdullah's pro-U.S. stance during the Iraq war as a betrayal of an Arab hero. --By Aparisim Ghosh

Author: /time Magazine | Title: The Rules of Their Exile | 8/11/2003 | See Source »

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