Word: herradura
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Dates: during 2000-2009
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...said, as his two colleagues, geologists at an engineering company, raved about the "buttery taste" and "subtlety" of the oak barrel-aged liquor, enlivened only with fresh lime juice and a dash of Triple Sec. "It goes down easy," explained Jacob Henry, who recently got a $300 bottle of Herradura Seleccion Suprema for his 24th birthday...
Today drinkers at trendy bars from Manhattan to Mayfair pay as much as $40 for a tall shot, or caballito, of Porfidio Barrique, and buyers snap up Herradura's $230-a-bottle Seleccion Suprema. Even mass-market leader Jose Cuervo now offers a $1,000 bottle of limited edition 1800 Coleccion. It's all part of the trend toward boutique liquors that began in Europe and the U.S. in the late 1980s, says Chris Morris, national marketing director for American distiller Brown-Forman's two tequila brands, Pepe Lopez and the newly introduced Don Eduardo. "When single-malt whiskeys burst...
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