Word: herratti
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...plays don't have nearly the infrastructure cost that off-line plays do," says Mike May, an analyst at Jupiter Communications, an e-commerce research firm in New York City. "A single point of sale can be used to reach an entire country or the entire world." As Jay Herratti, president of Boo.com North America, a sportswear e-tailer, put it, "We could be global from...
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