Word: herre
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...Bones About It. Behind this Triumph is Executive Director Herbert Braun, 55, a shy and ascetic "Herr Doktor" (economics and social sciences), who seized the hardly new idea that bras and girdles should be attractive as well as functional. Braun hired Designer Heinrich Ernst Hoelscher in 1955 to re-engineer the company's products along lines that had already been adopted in the U.S. The men could do little to change the clumsy German name for the bra-Büstenhalter-but they did alter the garment itself. Out came deeply plunging bras made of stretchable synthetics with less...
...Herr Doktor has made Triumph as successful with its 18,400 employees as with its customers. For promising personnel there is a company school that provides a year's free instruction in executive skills; in 1964 it graduated 700 Triumph management trainees. It is known within the company as "the bra academy...
...nationally known politician as well as a World War I hero with a prosthetic limb to prove it. The Socialists' lackluster Franz Jonas, 65, mayor of Vienna and a onetime Linotype operator, was not only unknown outside Vienna but had neither a university degree nor a "Herr Doktor" to his name. This inspired one comic to chortle: "Austria has a choice between a Holzbein [wooden leg] and a Holzkopf [wooden head...
Mayor Willy Brandt (1962) and Chancellor Ludwig Erhard (1964) have been used up, so the most likely German-of-the-year is Franz Josef Strauss, former Minister of Defense. Herr Strauss' citation will read: "He has made the Wall of Shame almost as big a drawing card as the Bridge of Sighs...
Conducting, Scherchen contends, is a misunderstood art, and he accepts only students who agree to devote three years to learning his technique. He never takes more than four at a time. They travel everywhere with "Herr Doktor," as they reverently call him, taking lessons at intermissions, in taxis and restaurants. Scherchen, who at eleven knew all of Beethoven's music by heart, insists that before taking baton in hand, a student must have the score indelibly branded on his memory. Then the gestures will follow naturally...