Word: herrin
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Dates: during 1990-1999
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...pocket-protector set, members of the dot.com generation barely shrugged. For many of them, the boss already is a woman. The boom in e-commerce--and the relative unimportance of engineering expertise, where men have ruled--has produced dozens of young entrepreneurs like Della & James' founders, Jessica DiLullo Herrin and Jenny Lefcourt: business-savvy women running Internet companies that cater mainly to women, peddling everything from wedding gifts to cosmetics to knitting. "Women are looking for more than a search engine," says Herrin. "They want the shopping experience on the Web. And if you're going to sell to women...
...locked up a sizable second round of venture capital, Della & James (from O. Henry's The Gift of the Magi) has become an object of both envy and contempt among other start-ups. ("You can't even call them a start-up anymore," grumbles a friend and fellow entrepreneur.) Herrin, 26, and Lefcourt, 30, come off as the girls who were too smart to talk to you in high school. Herrin had an outline for her wedding-registry business even before she entered Stanford in the fall of 1997. "I wanted to do something entrepreneurial," she says. "The M.B.A. wasn...
Lefcourt and Herrin are poster girls for the Valley's new emphasis on business creativity. "I've never been conscious of being a woman in doing this," says Herrin. But there are still moments when it confronts them. When she walked into a meeting with Kleiner Perkins, Lefcourt "looked around and thought, 'This room is huge and filled with men.' It occurred to me then that I must be a woman." And yet their pitch was convincing precisely because they could explain the nuances of wedding registries to highly credulous men. "We had an instinctive understanding of something they didn...
...product line may have factored into the selection of former Apple executive Rebecca Patton, 43, as CEO. But the crucial issue was to hire an experienced manager to run the place. "The control thing was totally unimportant to us. Several people have told us that's a female characteristic," Herrin says, as if she wouldn't know one way or the other...
...hearings earlier this year, a parade of city officials and consumers charged that local cable systems (which in nearly all cases are the sole providers of cable for their areas) have been acting like arrogant monopolies. Deregulation has "created a monster on the loose," said Edward Quaglia, mayor of Herrin, Ill., where cable rates have risen 125% since 1986. Three months ago, New York became the first state to pass consumer-protection legislation aimed at penalizing cable abuses. And last week the New York City board of estimate, in a preliminary vote, refused to renew the Manhattan franchises...