Word: hersh
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Thirty-year-old Seymour Hersh, McCarthy's press secretary at the time, picked up a copy of the fake schedule. Though described by Time Magazine as "an unexcelled master of profanity," he just laughed a little nervously. But, a few hours later, Hersh justified Time's description when he found that someone in McCarthy's headquarters had handed out an important news release in Milwaukee while most of the newmsen were jogging along Wisconsin back roads in the press...
...Hersh, of course, was caught in the middle of the crossfire between press and McCarthy staff. A former Associated Press reporter, he often reddened at the errors of local McCarthy workers. "NTTL"--Never Trust The Locals--Hersh sometimes muttered during the campaign. Such organizational problems may have eased Hersh's decision to resign a week before the primary, when he felt that McCarthy was not campaigning hard enough in the Milwaukee ghetto...
...After Hersh's resignation a high McCarthy spokesman promised assembled reporters that "one of the top public relations outfits" would join the campaign to improve the press facilities. But, newsmen grmubled again on the night of President Johnson's withdrawal, when the Senator kept TV crews waiting for over an hour before he appeared for a scheduled press conference...
...candidate's press staff wants. The press is surrounded by the people who have nice things to say about the campaign. Those with complaints -- black leaders in the Milwaukee ghetto, in the case of Wisconsin--have a harder time reaching the reporters. When a crisis such as the Hersh resignation breaks, the campaign staff can fall back on the time-honored tradition of the "backgrounder"--a session in which a campaign aide gives newsmen a story which cannot be attributed except to "a high spokesman" or "sources close to..." "I don't want to make a public defense...
...mainly busied with holding ths Senator's coat and seeing that he gets from one meeting to another. Curtis Gans, 30, a former United Press International reporter, is the chief tactician at the grass-roots level and the most important of the Mc-Carthyites in Wisconsin today. Seymour Hersh, 30, still another former newsman (he covered the Pentagon for the Associated Press), is press secretary, speechwriter-and an unexcelled master of profanity. A score of others do everything from dispersing funds to researching issues, but none of them can yet be considered part of the inner circle...