Word: hershey
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Dates: during 1950-1959
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Play the Strength. Some of the Goldstein rules for making "Hershey Bar" pictures-i.e., movies that sell lots of candy and popcorn too: 1) never make a war picture unless it is a comedy (e.g., (Up Front and its sequel, Willie and Joe Back at the Front); 2) play the strength -if fantasy pictures are making money, turn out fantasy pictures until moviegoers are tired of them; 3) avoid "downbeat" pictures-nobody ever bought tickets to watch inmates of a mental institution; 4) adults are grown-up children, and should be entertained as such...
State Department employees will still live behind the Hershey Bar Curtain in the expensive new apartment house fronting on the Rhine (TIME, Dec. 3). Though High Commissioner John J. McCloy is giving up his diesel train and his million-dollar mansion in Bad Homburg, he will keep his big house in Berlin. State has built new houses beside the Rhine for McCloy and five top assistants...
...counter Randall's accusation, Hershey said that "I would not like to see this country become a place which is dependent on a large mercenary army, navy, or air force...
Asked if he felt that six months were a sufficient training period. Hershey said that "at the present time we have many people who are training zero. After we start with six months, I am willing to see it go further...
...which servicemen of World War II should have been put into the reserve automatically upon discharge. "If the law had been respected, the United States would have had a reserve of from 10 to 12 million. The military violated the law which Congress gave them." Hershey did not answer this charge...