Word: hershey
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Dates: during 1960-1969
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...years since Milton Snavely Hershey concocted the first of what were to become the nation's bestselling candy bars, Hershey has operated almost always at capacity and almost never with advertising. Founder Hershey's only concession to promotion was to turn over empty Hershey wrappers he spotted on the ground so that the brand name would show. His successors have also stuck to the soft sell. Their major promotion is openhanded hospitality to the 700,000 tourists a year who trek to Hershey, Pa.-"the town that chocolate built"- to smell the cocoa-scented air, photograph one another...
...agenda for today's session lists discussion of the October memorandum of Selective Service Director General Lewis B. Hershey Jr. and a review of Harvard's overall recruitment policies "in light of the coming visit...
...Council will also try to reach some decision on the Hershey memorandum today. At the Council's last meeting, a three-hour debate failed to produce any kind of consensus among members on the matter. A motion by Martin H. Peretz, instructor in Social Studies, which was tabled at the close of the meeting, is expected to be re-considered today...
Peretz's proposal would call on President Pusey to "refuse the use of Harvard facilities to military personnel for recruitment as long as the threat to our students by General Hershey is not lifted...
Neither of the students, however, were told by their boards that their reclassifications were the direct result of their participation in the Oct. 16 demonstration or of Lt. Gen. Lewis B. Hershey's directive to induct students for "illegal" protests against the draft...