Word: hershey
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...unity. He named a steering committee that included two of the G.O.P.'s most highly regarded tacticians, former National Chairman Leonard Hall and Ohio's State Chairman Ray Bliss. He also phoned his convention foe, Pennsylvania Governor William Scranton, arranged a Republican "summit meeting" next week in Hershey, Pa., and invited key Republicans to attend...
...chocolate company that Milton S. Hershey founded 61 years ago is the only major U.S. corporation that does not advertise. It got into the business on the ground floor, rode up through the years, prospered so well that its sales in 1963 reached $203 million. At no time have Hershey executives claimed to be dogmatic about advertising. "We've never been against it," says one. "We've always said it was a tool we would use when the need arose." Last week the need seemed to have arisen...
Cranking up a $7,000,000 plant in Smiths Falls, Ont., to serve the Canadian market, Hershey took a look at the entrenched competition-Fry-Cadbury, Neilson, Rowntree and Lowney-and hired Manhattan's BBDO to create a Canada-wide Hershey campaign. Did Canadian advertising mean a weather change in the U.S.? "When, as and if we think we need advertising here at home," said a Hershey man archly, "we'll turn...
Barry Goldwater consented only reluctantly to speak last week at a Republican fund-raising dinner in Hershey, Pa. He was well aware that this was unfriendly territory: above him in their presidential preferences, Pennsylvania Republicans probably rate their own Governor William Scranton, New York's Nelson Rockefeller and Michigan's George Romney...
...Hershey Arena was only two-thirds filled. Barry's speech, as Goldwater speeches go, was singularly lacking in fire. He took on the Kennedy Administration, tied it to big-city bossism and machine politics. The audience responded with listless applause. Seated on the platform, Governor Scranton appeared to be bored. All in all, this was the unhappiest appearance that Goldwater has made in a long while...