Word: hershey
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Dates: during 1980-1989
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...Casas' wild-game section, the accent is on wild: partridge in a chocolate-flavored sauce ("it will not taste like a Hershey bar," the author assures) and rabbit with almonds and pine nuts. Next to its architecture, Spain's desserts remain the principal testimony to the country's 400-year occupation by the Moors. As they are in North Africa, almonds, egg yolks and honey are the major ingredients of most sweets; regional specialties, however, feature a delicious 16th century cheesecake, rich custards like tocino del cielo (literally, fat from heaven) and some memorable fruit flans, including...
...been very quiet," Radcliffe President Matina S. Hormor said, mad with baskets of apples, oranges, raisins, and Hershey, bars in the foyer of her Brattle Street home...
When the sun is shining, the S.M.A.P. can treat it all as a game, like trivia questions. Who played second base for the Brooklyn Dodgers in 1940? Pete Coscarart, that's who. What did a haircut cost in those days? Fifty cents. And a Hershey bar? Five cents. When the S.M.A.P. reads that E.T. earned $17 million over the July 4 weekend, he remembers paying 25? to see Gone With the Wind. In fact, he remembers when Gone With the Wind's gross of $40 million established a record that was expected to stand forever, like Ty Cobb...
This movie tie-in all but fell into the lap of Hershey, which sold some $35 million worth of Reese's Pieces last year. E.T.'s producers offered to use the Hershey product only after Mars, Inc., maker of M & Ms, turned it down. Hershey Vice President Jack Dowd then flew to Hollywood to see still photos from the film and make sure that the candy was not going to be in a monster film...
Reese's Pieces look very much like M & Ms, and the brand name is not mentioned in the film. But keen-eyed children quickly spotted the orange Reese's Pieces wrapper, and the rush to the candy counter was on. Hershey is now giving away an E.T. sticker with every bag of Reese's Pieces bought in 800 of the 1,100 theaters showing the movie. Five bags earn a free T shirt. Really sweet-toothed fans can redeem the labels from five half-pound sacks for a poster of favorite scenes from the film. That would...