Word: hershey
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...take on a more benign and, for many Berliners, vital role. When West Berlin was blockaded by Soviet troops in 1948 - 60 years ago this June - Tempelhof served as the city's sole lifeline to the West. Cargo planes, known as "raisin bombers," ferried in supplies - from potatoes to Hershey's chocolate bars - every three minutes around the clock for 15 months. The place became a symbol for the West's cold war resolve, which for Berliners culminated in John F. Kennedy's 1963 declaration: "Ich bin ein Berliner...
When do you believe the turning point occurred in your career? -Cali McCullough, Hershey, Penn.Cooking up thirty-minute meals literally as a way to sell groceries. That cooking class turned into a local news segment, which led to the Food Network job, which led to this. It was a happy little accident there...
VoiceObjects has taken the same concept and made its services available through voice commands over a telephone. At chocolate maker Hershey, for example, employees can input their travel expenses by voice over the telephone. Deutsche Telekom has improved its self-service offerings for telephone customers by enhancing phone-in services with VoiceObjects technology. Postbank, which has some 3 million telephone-banking customers, says improved telephone-based self-service has freed agents to spend more time with customers needing advice on investments. "Our self-service quota has risen 10% since installing VoiceObjects," says Werner Wessinghage, 50, director of Postbank's call...
...price. While the company's long-term growth has outstripped that of many rivals, its margins are lower; "subpar profitability" is how Morgan Stanley analyst Sylvain Massot describes it. Its stock trades at about 15 times estimated 2002 earnings, less than that of Kraft Foods, Kellogg or Hershey Foods, which all trade at price-earnings multiples of about 20. And Nestle ranks far behind Unilever, which trades at 35. Brabeck isn't fazed. "If I had run the company based on the opinion of financial analysts, it would already have been bankrupt," he says, half jokingly. He points out that...
...there is a gaping hole in this global strategy: Nestle doesn't control Kit Kat in the biggest chocolate market of them all, the U.S. Back in 1970, Rowntree licensed the brand in perpetuity to Hershey. The only way for Nestle to get it back would be a change of heart--or a change of control--at Hershey. So when the Hershey Trust put the company up for sale last year, Nestle saw a ripe opportunity. Brabeck made an agreement with Britain's Cadbury Schweppes under which it would return Kit Kat and another brand, Rolo, to Nestle if Cadbury...