Word: hershey
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...Hershey on Wednesday, however, Goldwater reached new heights. (He realized, surely, that the old routine just wouldn't do: too many voters might have disquieting visions in dark of night of a President Goldwater saying plaintively, as the rubble settled,"Well, what I really meant by that was...") At Hershey the Senator said,"Well, I think it was the Germans that originated this modern concept of peace through strength." The Germans?Peace? The revision of modern history is as complete as the name change of that Viennese paper-hanger, Herr Schickelgruber...
...unity. He named a steering committee that included two of the G.O.P.'s most highly regarded tacticians, former National Chairman Leonard Hall and Ohio's State Chairman Ray Bliss. He also phoned his convention foe, Pennsylvania Governor William Scranton, arranged a Republican "summit meeting" next week in Hershey, Pa., and invited key Republicans to attend...
...chocolate company that Milton S. Hershey founded 61 years ago is the only major U.S. corporation that does not advertise. It got into the business on the ground floor, rode up through the years, prospered so well that its sales in 1963 reached $203 million. At no time have Hershey executives claimed to be dogmatic about advertising. "We've never been against it," says one. "We've always said it was a tool we would use when the need arose." Last week the need seemed to have arisen...
Cranking up a $7,000,000 plant in Smiths Falls, Ont., to serve the Canadian market, Hershey took a look at the entrenched competition-Fry-Cadbury, Neilson, Rowntree and Lowney-and hired Manhattan's BBDO to create a Canada-wide Hershey campaign. Did Canadian advertising mean a weather change in the U.S.? "When, as and if we think we need advertising here at home," said a Hershey man archly, "we'll turn...
...Hershey Arena was only two-thirds filled. Barry's speech, as Goldwater speeches go, was singularly lacking in fire. He took on the Kennedy Administration, tied it to big-city bossism and machine politics. The audience responded with listless applause. Seated on the platform, Governor Scranton appeared to be bored. All in all, this was the unhappiest appearance that Goldwater has made in a long while...