Word: hershey
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Lieut. General Lewis B. Hershey, granddaddy of the nation's selective service system (he helped lay the groundwork in 1936, became director in 1941), was aware of-and worried about-the problem. Early this year he put staff members to work, and they recommended that married men would be an easily identifiable group to excuse from service without seriously hurting U.S. military manpower needs...
Eisenhower also seemed to suspect that the Democratic Administration would give Republicans none of the political credit for passage of civil rights legislation-but would love to blame the G.O.P. for failure. Late last week, in a scathing speech to a Republican group gathered at Hershey, Pa., Ike said: "To Republicans, 'the rights of men' is a living doctrine. To our opponents, it is a campaign catchphrase, a political gimmick to be cunningly exploited as part of the great mosaic which presents a public but deceitful image, known far and wide as concern for the common man-protection...
Truth with Wisdom. Fantus' blue-chip client list includes such names as Ford, General Electric, General Foods, Westinghouse and Anaconda. The company found Hershey Chocolate a suitable Canadian site ("I even went out and counted cows to make sure there was enough milk for their candy," says Fulton) and eliminated 45 locations before setting Sara Lee Bakeries down just a few miles from where it had been. When Fulton brought Rockwell Manufacturing Co. to Tupelo. Miss., the town was so grateful that it named a street after him. In recent years Fantus has expanded into surveying areas...
Horse Trading. Few institutions enjoy more political protection than the National Guard. Financed 97% from Washington, yet commanded by state Governors when not federalized, the Guard is a rich receptacle for political favors. Invited to the Governors' Conference in Hershey, Pa., last summer to explain his proposed reorganization, McNamara pleaded for understanding. But he could not head off a resolution opposing "any plan which would drastically reduce the size and effectiveness" of the Guard...
Second Thoughts. What stands in his way is the obdurate opposition of the Governors, who control the Guard in their states during peacetime. To woo them, McNamara was well prepared when he arrived in Hershey. After warmly shaking hands with every Governor in sight, McNamara read a speech pointing out that the reshuffling of the Guard would cause a decrease of only 295 units from the present total of 4,336. Only 16 of the 2,428 armories, he promised, would be left without a unit. And, on the sorest point of all, he noted that the proposed manpower...