Word: hershey
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...Blade. In fact, Hershey does play around some with the size of the bar, changing it to counter the wildly gyrating world cocoa market. Since World War II, as cocoa prices have ranged from 8? to 74? a pound, Hershey's nickel bar has varied in weight between a full ounce and seven-eighths of an ounce, and company executives have learned to swallow such gibes as "Hershey is packaging a nice razor blade now." Recently, when cocoa prices tumbled below 30?, the bar was raised back to a full ounce. Hershey jiggers with weight instead of price because...
Just as it dominates the U.S. chocolate market, the Hershey Corp.-and the ever-present sweet scent of its products-dominates the town of Hershey, in the undulating Pennsylvania Dutch country. Town and company alike were confected by patriarchal Milton S. Hershey, an ambitious farmboy who learned to make taffies that he called "French Secrets," went broke in three candy businesses before he built Hershey Chocolate in 1903 on the cornfields surrounding the house in which he was born. Exploiting a turn-of-the-century switch in U.S. tastes from other candies to chocolate, Milton Hershey...
Before long, Milton Hershey was a multimillionaire who could boast, "I have made all the money I need; what I want to do is put it to work so that it will benefit others." By the time he died at 88 in 1945, Hershey had built most of the town of Hershey and turned it over to his estate for use by the town's 6,000 residents. Among his gifts: a $3,000,000 community house, a junior college, three schools, two country clubs, four golf courses, an amusement park, two swimming pools, an ice rink, a hotel...
...Test of Quality. Despite such paternalism, Hershey has had its full quota of labor trouble. A sitdown strike in 1937 set off a head-cracking battle between union and nonunion employees; in another bitter strike in 1953, the union was defeated in its demand for a closed shop. But since then, says the local agent of the A.F.L.-C.I.O. Bakery and Confectionery Workers, "our relationship has been progressively better...
...critics who cry "company town," Hershey executives reply that Milton Hershey's creation-with its broad green lawns, absence of slums, and sports events sponsored by the Hershey estate-"may well be the best town in America for raising kids." And to candy fanciers who do not find Hershey's chocolate quite as tasty as the costlier Swiss and Dutch imports. Chairman Hinkle has a businessman's answer: "In one sense, the best chocolate is the chocolate that sells best...