Word: hershey
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...pollster that they prefer soft drinks to be sweeter and lighter, will the next step be for meat-packers to start producing a low-calorie hamburger by just adding a lot of airy filler? And will somebody then try combining it with goat cheese? Is anything safe? Will Hershey bars be filled with raisins and Oreo cookies with pink icing? Will apple pie be made à la mode with Tofutti...
...course, with the U.S. population expected to be 25% Hispanic by 2050, hitting the Hispanic sweet spot isn't just politically correct, it's a business necessity. Even as big companies like Hershey's, Citibank and Proctor & Gamble roll out products just for American Hispanics, advertisers already see the next frontier to be Latino-centric mainstream marketing, the same way hip-hop, urban culture has pervaded the general ad market in the past decade. Crest, P&G?s flagship toothpaste, has just named 5-year-old Cuban-born girl Enya Martinez its new ?Crest Kid,? the all-American advertising icon...
...name, in Spanish, means "won't go." The lesson of this tall tale, know thine target, has revived relevance to a new generation of marketers, who, after years of simply translating their mainstream English-language advertising into Spanish, are now creating product lines for U.S. Hispanics. Among these: Hershey's Cajeta Elegancita candy bar. The Mexican term for caramel flavor made with goat's milk, "cajeta" is also a word for female genitalia in Argentine slang. This idiomatic tangle highlights but one of the challenges of marketing to so disparate a group as the 37 million U.S. Latinos...
Driving, tennis, knitting ... and eating chocolates. She keeps them in a drawer by her easy chair. "I am very bad about those Hershey Kisses," she confesses. "And I love those little Dove ice cream things. I take one before I go to bed." That's the only medication Dell will take without a fight. She's no fan of doctors. Some years back, she took a fall, and her doctor prescribed an MRI. "I just refused to go," she says. "They were having a party. It was my 90th birthday." And the party girl left his office. Fortunately, nothing...
...whose frozen entrees have been hammered by the low-carb lifestyle, is taking carbs out of its Smart Ones lineup; Nestle is doing the same with Lean Cuisine. Heinz pulled 75% of the carbs out of its flagship ketchup for a One Carb version that hit stores last week. Hershey has introduced 1 gram Sugar Carb chocolate bars...