Word: hershey
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...brand and an organization that can execute to the last bottle cap. For Cadbury, growing two separate businesses proved an insurmountable task, undone by bad execution, bad luck and the weird actors who dominate candyland--the secretive, privately held Mars Inc. and the stumbling, publicly held Hershey Co., which is controlled, ineptly, by the Hershey Trust...
Despite its scale, Cadbury has been hobbled by decisions made years, even decades ago that have hampered its ability to compete globally. For instance, Cadbury doesn't control its own chocolate brand in the U.S., having sold those rights to Hershey in 1988 under a 25-year agreement that only Hershey can terminate. The idea at the time was that Hershey had the distribution power Cadbury was lacking to compete with Mars and Nestlé. But losing control of your own brand's destiny in a major market doesn't look smart today...
Logically, it made Cadbury and Hershey potential merger partners. Indeed, Cadbury has had on-and-off merger talks with Hershey for more than a decade and even teamed with Nestlé in a failed $10.5 billion bid for Hershey in 2002. The latest talks occurred in 2007 between Stitzer and then Hershey CEO Richard Lenny. But Lenny was ousted from Hershey in an ugly shake-up later in the year. Hershey continues to stumble--most recently when it raised prices 10% in response to rising costs, a move that hit its stock hard...
...when I slept over at Joey Castellano's house and had my entire culinary weltanschauung shattered. At the breakfast table, I saw a plate of doughnuts. What else did people eat for breakfast? Ice cream? Hershey bars? Was everything outside my home thrilling, scary food anarchy...
...there were a junk food hall of fame, the original Pringles can would stand proudly next to a Toblerone pyramid in the exhibit on ingenious packaging shapes. Baur's canister has become a treasured symbol of snack culture around the globe, as recognizable as a Hershey bar or Coke can from Argentina to Zambia...