Word: hersholt
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...were the original motives of the founders of the Academy Awards back in 1928, but even the most casual observer of Hollywood can see that it is today nothing more than a crass publicity device which even a solemn-toned, pipe-smoking, God-fearing President like lovable, old Jean Hersholt can not conceal. (And I want it understood that I am not saying one unkind word against the man who brought the darling Dionne Quintuplets into this world. I've got cockles like the next guy.) Nevertheless, President Hersholt has stated that the Academy subsidy has been withdrawn because...
...warning was sounded last fortnight at the annual handing-out of Oscars (TIME, April 4), but no one paid much attention. Jean Hersholt, retiring as president of the Academy of Motion Picture Arts & Sciences, told the audience: "There have been voices in the industry raised against the academy. [They] say . . . 'We don't want academy standards foisted upon us. We want to make commercial pictures unhampered by considerations of artistic excellence...
...turned out that Actor Hersholt was not just orating. Last week he announced that the major studios, prodded by their New York headquarters, were withdrawing their financial support from the Oscar derby, one of Hollywood's best publicity-getters since 1928. Said Hersholt: "They say it wouldn't take so long to make a movie if the actors, directors, writers and technicians weren't so concerned with making it artistic and winning awards." Even this year's Oscars, Hersholt conceded, were not supported by three companies-Columbia, Republic and Universal-International (which released the top prizewinner...
Withdrawal of support did not mean that the studios would stop lobbying for their own pictures. And, as Hersholt quickly pointed out, an Oscar was not just an artistic laurel but a box-office lure as well. At week's end, apparently reconciled to the latest twist of the tightened Hollywood economy, the academy's board of governors decided that the money would have to be scraped up somewhere else, but the Oscars would carry...
Keynoter Jean Hersholt rose to announce that "We are sentimental people. . . ." But the 6,000-odd movie colonists assembled in Los Angeles' Shrine Auditorium gave only one sign of out-&-out sentiment during the whole evening. That was a cheery huzzah for cheery Edmund Gwenn, who won an Oscar as the best supporting actor for his very human, slightly balmy Santa Claus in Miracle on 34th Street. Celeste Holm was named the best supporting actress for her acid other-womanizing in Gentleman's Agreement...