Word: hertz
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Dates: during 1960-1969
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Died. Gustav C. Hertz, 49, high ranking U.S. AID official kidnaped by the Viet Cong in Saigon in February 1965; reportedly of malaria; somewhere in Viet Nam. For almost three years his family, friends and the U.S. Government explored every channel, diplomatic and private, seeking his release. Last week his wife received a letter from Cambodia's Prince Sihanouk stating that her husband had died in captivity on Sept. 24. Sihanouk's source: Nguyen Huu Tho, leader of the V.C.'s National Liberation Front...
...Space Administration, RCA built the TIROS weather satellite, contributed to the Gemini flights, is now concentrating on components for the Apollo program. For national defense, the corporation was a major supplier of electronic control equipment used by the Minuteman missile program. It has also branched into new fields, acquiring Hertz Corp. and the publishing firm of Random House...
Behind him half a dozen men pack several cartons of garters, buttons and pennants into a Hertz Rent-a- Truck. "Go-Go Red Sox," one box reads, "Dick Williams for President." says another. Down the way, the NBC color television crew winds its cables and packs its lights and cameras into three large vans...
...Aviv's biggest department store, in a nice bit of understatement at the beginning of the war, advertised sales of "current needs"-muslin cloth to prevent windowpanes from shattering, schoolchildren's identity disks and first-aid kits. For anyone whose automobile had been requisitioned by the army, Hertz Rent A Car had a solution: "Give us a call...
...Exactly 581 posters bearing inscriptions were returned to us, and duly examined by expert judges. Winning exhibits are now on display in New York's Grand Central Station. Naturally, many have an advertising slant: "The White Knight cheats at polo," "Pall Mall can't spall," "Avis is Hertz's Newsweek" "Xerox never comes up with anything original," and "I dreamed I could wear a Maidenform bra-Twiggy."." There is also the one about the two effeminate Braniff pilots, one of whom says to the other: "Look, Tony, you promised I could take the pink one up today...