Word: hertz
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Dates: during 1960-1969
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...Every poet, in his kind," said Swift, "is bit by him that comes behind." Not only poets get bitten. The Hertz Corp., leading the U.S.'s 4,000-company auto-rental business with record sales of $274 million in 1965, is being at least nibbled by "We're only No. 2" Avis...
Secrecy is a fetish in the auto-rental business, but best estimates are that Chevrolet-sized Avis has upped its revenues by 34% in 1966, compared with Cadillac-sized Hertz's gain...
ANTHONY P. HERTZ...
...measure of their success, Boston College recently opened a permanent Center for the Study of Franchise Distribution. It is being underwritten by 200 firms, including Lapin's Pancake Houses, Hertz Rent-A-Car, Carvel ice cream, Mister Donut of America, Inc., Western Auto, Midas Mufflers and Chicago's A to Z Rental, which rents everything for the home from axes to zaxes (a special cutter for roofing tiles...
...Union Pacific's trains from Chicago to the West Coast still maintain a tradition of comfort and good service that continues to attract passengers. The Burlington, whose California and Denver Zephyrs used to carry peak loads only in summer, will spend $350,000 this winter jointly with Hertz Corp. to promote Colorado skiing. It has already been so successful that ski-season reservations on its trains must often be made months in advance...