Word: hertz
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Dates: during 1960-1969
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...couple of hundred cops began massing on E Street and 13th, right in front of the National Theatre. They all crowded around the back of a Hertz truck. One of their number stood in the back of the truck, calling out each officer's name, and then tossing to each his riot equipment-his helmet and his gas mask. It was just like the way they distribute lunches to the band during? Harvard football games, so I hung around...
...illustration was almost a duplicate of the Northeast ad; it showed a slippered, pillowed, fur-wrapped executive in a plane seat about to attack his meal. A well-received Hertz ad, showing a weary traveler arriving in a strange city, was copied closely for an RCA announcement of "an international terminal for people who hate to travel...
...were created by Gehnrich President Marvin Weinberg, who majored at City College of New York in comparative literature. Carl Ally, whose Northeast and Hertz ads were borrowed, admits that he has done some copying himself. After Young & Rubicam initiated Eastern Air Lines' "We want everyone to fly," Ally produced a new twist for Northeast: "We want everyone to fly-with...
Franchising's leading practitioners include Hertz car-rental agencies, Walgreen drugstores and Coca-Cola bottling plants, as well as thousands of gasoline stations and all new-auto dealers. In recent years, the ranks have been joined by both Sears, Roebuck and Montgomery Ward, which together have franchised 1,300 small-town catalogue-order outlets. Franchising has spread to businesses as disparate as art galleries, nursing homes, dating bars, travel agencies, shoe-repair shops, lawnmower-sharpening services and dental-technician schools. There is even a franchised diet service (Weight Watchers, Inc.) and a franchised system for correcting nocturnal bed-wetting...
...network subsidiary. "The General," 77 and ailing, is still board chairman, but RCA is now run by his son, President Robert W. Sarnoff, 50, who has chosen to move the firm into other fields. The younger Sarnoff, who has already engineered RCA's long-reach acquisitions of Hertz Corp. and the publishing firm of Random House, believes that "it is desirable to broaden our base" even more...