Word: hertz
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...quarterly, but by early '68, the Caldwells began soliciting ads. They got so many that they were soon able to make the book a monthly. The Caldwells estimate that ad revenue will rise 41% this year, to $1.2 million. Advertisers include not only travel-related companies such as Hertz, Ramada Inns and American Express, but also concerns interested simply in reaching an affluent audience, including Merrill Lynch, Hart Schaffner & Marx and General Motors (for Cadillacs...
...finance company, which was owned by his father-in-law, Chicago Jeweler Burton Greenfield. The leasing business climbed steadily until it operated a fleet of 60 light planes out of its headquarters in Northbrook, Ill. Still, the young boss was dissatisfied. Aiming to make the company into a Hertz of the skies, Johnson set out three years ago to establish the first chain of franchised rent-a-plane stations across the country...
...jawed good looks favored in old Smilin' Jack cartoons: "We had to get away from the image of the guy in the leather jacket sitting around a potbelly stove at the airport. We wanted to streamline and standardize our operations so that the businessmen who used Hertz or Avis could identify with...
After all, who but Mourad Saber sleeps with one eye open against the militarist, fascist Zionists? Who else could uncover a Central American conspiracy linking the United Fruit Co. and B'nai B'rith? Who else could resist the sensual, calculating Israeli agent Judith Hertz ("You have the body of a goddess but the soul of a devil")? Who else could interrupt an African chase to lecture streetwalkers in Lourenço Marques on the evils of colonialism...
...Donovan said. "I used $20 in dimes just calling to get a bus. The trouble was that that day, just everything was wrong. There was a derailment between Boston and New York and there were no trains, the visibility was so bad that the bourgeois dogs were renting Hertz rent-a-cars instead of waiting indefinitely for the planes, and everyone else going to New York was taking buses. We just couldn...