Word: hertz
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...Every poet, in his kind," said Swift, "is bit by him that comes behind." Not only poets get bitten. The Hertz Corp., leading the U.S.'s 4,000-company auto-rental business with record sales of $274 million in 1965, is being at least nibbled by "We're only No. 2" Avis...
Secrecy is a fetish in the auto-rental business, but best estimates are that Chevrolet-sized Avis has upped its revenues by 34% in 1966, compared with Cadillac-sized Hertz's gain...
Last week Hertz announced that effective Dec. 1, it will switch its domestic advertising account from Norman, Craig & Kummel to Carl Ally Inc. Ally is a four-year-old agency, so small (ten clients, 76 employees) that its annual billings of $11.5 million are hardly larger than those of its new client ($7,000,000-$9,000,000). Board Chairman Carl Ally, 42, along with his two top vice presidents, previously worked for Detroit's Campbell-Ewald, which had the Hertz account from 1934 to 1959. Says Ally of his acquisition: "We needed someone really big to jump...
ANTHONY P. HERTZ...
...measure of their success, Boston College recently opened a permanent Center for the Study of Franchise Distribution. It is being underwritten by 200 firms, including Lapin's Pancake Houses, Hertz Rent-A-Car, Carvel ice cream, Mister Donut of America, Inc., Western Auto, Midas Mufflers and Chicago's A to Z Rental, which rents everything for the home from axes to zaxes (a special cutter for roofing tiles...