Word: hertz
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...ears. But mostly, Barry was all business, and wherever his chartered Boeing 727 jet, the Yia Bi Kin (Navajo for House in the Sky), touched down, Goldwater ripped into the Democrats. He accused them of planning to dismantle U.S. defenses, joked that the Air Force might soon need "Hertz rent-a-bombers," repeatedly attacked Lyndon Johnson for listing prosperity, justice and peace, "but not freedom," as his goals...
...began with some casual questioning. Robert C. Townsend, the president of Avis, Inc., was talking with his advertising agency about ways to boost Avis rent-a-car business, which trailed far behind Hertz in the car-rental field. Were Avis' cars newer than Hertz's? asked the admen. No. More rental locations? No. Lower rates? Nope. Wasn't there some difference between the two? "Well," said Townsend, thinking for a moment, "we try harder." Lights flashed. Bugles blared. Sirens wailed. Thus was launched one of Madison Avenue's most successful ad campaigns, whose slogans-Avis...
Avis has a lot of miles to go to catch up with Hertz, which has three times as many cars and five times more revenue, but Townsend says his aim is not to become No. 1-he just wants Avis to be the fastest growing with the highest profit margin. In view of the fact that 90 million out of 94 million U.S. drivers have never rented a car, he feels that there is plenty of room for everyone to grow, sees no reason why the number of-U.S. cars available for rental, now 105,000 a year, should...
...most satisfying gag is the filming of a TV commercial-a hilarious sequence in which the Hertz man is catapulted out of limbo and lands everywhere but in the driver's seat. The person who does land with solid comic authority in this otherwise tiresome and familiar romp is Actress Schneider, the gemutlich Viennese sex kitten who has purred beguilingly through more pretentious trifles, such as The Victors, The Cardinal and Boccaccio '70. But Lemmon, though adroit as always, is now well along toward proving that the most gifted of farceurs cannot build a really distinguished career simply...
Died. Leonard Florsheim, 84, Chicago transportation tycoon, one of the founders of the National Conference of Christians and Jews and a scion of the Florsheim shoe family who, with his friend John Hertz, founded the Yellow Cab Co., Chicago Motor Coach Co. (the hub of the Chicago Transit Authority's bus routes) and the Omnibus Corp., later to become the Hertz Corp.; after a long illness; in Chicago...