Word: hertz
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Competition in the rent-a-car business has turned into a wide-open melee aimed at knocking Hertz out of the driver's seat. Avis ads try to make a virtue out of running a poor second ("We try harder"). Third-place National Car Rental advertises somewhat ruefully that no one has to wait in line for one of its cars. And across the U.S., dozens of rental firms are offering cut-rate charges, hoping to sting giant Hertz, which does nearly a third of all car renting...
...feminine contingent, however, which walked off with the evening. Looking for all the world like a rabid gnome, Margie Hertz in the part of Mad Margaret, the village looney, almost stole the show. It was a joy to watch the diminutive Miss Hertz sprinting purposefully through a forest of knees in the second act patter trio. With a lovely soprano voice and superb comic timing Kathleen Campbell played a village beauty, Rose Maybud-"sweet Rose Maybud," as she often reminds us. Demurely and discreetly, she was a girl on the Victorian make. Her turn came in the second...
...that some 3,000 companies have gone into the business. Some do nothing else, such as Baltimore's Peterson, Howell & Heather, Chicago's Wheels Inc., or New York's Lease Plan International. But the market also includes local auto dealers, finance companies, established auto rental firms (Hertz, Avis, Kinney, National)-and even Detroit Automakers Ford and Chrysler...
...KRAMER The Hertz Corp. New York City...
...regional managers are currently engaged in a doorbell-ringing campaign to line up more commercial banking business. In line with this drive, the company recently announced plans to put up a new commercial banking office in the City of London. Encouraged by the profitability of its 49% interest in Hertz Rent a Car abroad, Amexco is also actively seeking more overseas activities in which to invest. Says Howard Clark: "We have a long way to go to realize our potential. And a large part of that potential is outside...