Word: hertz
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...were appalled by a quote mistakenly attributed to a Hertz executive in the Dec. 7 article on car renting. The statement-"Businessmen on expense accounts just don't care about a bargain"-certainly was not made by I anyone at Hertz. Please, therefore, set the record straight...
...pick him up in a station wagon, drive him down the road a stretch, and hand him a key. The key is for one of Thrifty Rent-A-Car System's 1962 or 1963 model autos, and the net rental is about 20% below the rates charged by Hertz, Avis or National, the Big Three of the billion-dollar-a-year U.S. auto rental business...
...Three profess to be unworried, point out that their own revenues have increased an average 15% this year. They figure that the businessmen travelers who make up the bulk of their clientele are unlikely to try the little-known discounters just to save a few dollars. Says one Hertz executive: "Businessmen on expense accounts just don't care about a bargain." But if the company controllers who check expense accounts begin to care more about a bargain, the discounters could get quite a lift...
...good wheeler-dealer always does, Milner knew what he was going to do with his profits before he got them. With the proceeds of the real estate deal, he bought 25% of National Car Rental System, a lagging third to Hertz and Avis, which last week went public after 15 years as a federation of independent dealers. Now, with Milner as chairman, National intends to convert most of its 477 stations across the U.S. into franchised operations. It also plans to open at least 100 new stations in a bid for a bigger share of the billion-dollar-a-year...
...mean you don't have it in America?" said one astonished Englishwoman. "I assumed we'd got it from you." In fact, out of 56 million U.S. TV sets, scarcely 500,000 are rented, and these are mostly in hotels and motels. But the idea is budding: Hertz started renting home sets in New York last December, reports triple the volume that it originally anticipated...