Word: hertz
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...Hertz Corp...
...MILLION BET on success of Detroit's small cars was placed by Hertz Corp., which is buying 4,500 of Big Three's new models as a starter for its car rental service, will charge cheaper rates than for normal-sized cars...
...Express won a hand by signing Manhattan's Toots Shor restaurant, long a credit-card holdout. Diners' bounced right back by announcing a contract with the Stork Club, another holdout. American Express then scored by adding a galaxy of nonrestaurant services: Western Union, Greyhound Bus, Avis and Hertz car rentals, Kinney Parking Systems, Kelly Girls for temporary office help. Amexco spread the word that in any of its 303 international offices, a cardholder could charge a ticket or tour to any spot in the world. In return, Diners' Club, which already boasts such nonrestaurant services as liquor...
...owner of Radio Station WKAT, whose turned-down application for Miami's TV Channel Ten raised a storm during the House investigation of the Federal Communications Commission. Up the street are S. S. Kresge (5 & 10? stores) and Paul Hexter (son-in-law of car-rental Tycoon John Hertz). The Dodges knew little of the new owner; Mrs. Dodge said she met him once and found him "charming." When she heard he had been run out of Venezuela at gunpoint she was somewhat taken aback. "Oh!" she exclaimed. "He isn't a bad man, is he? Like...
...Hertz has indeed moved fast since 1953, when it was sold by General Motors to the old Omnibus Corp., which operated bus lines in New York City and Chicago. In four years, Hertz's operating revenues have risen from $28.7 million to 1957's expected $78 million, which will bring $6,000,000 in after-tax profits. Now that the 107-year-old company has the highly useful services of the 405 American Express offices, it can really step on the gas overseas. Says Hertz's Greenebaum: "Our goal is an annual volume of $15 million overseas...