Word: hertz
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Rumor had it (and the chiefly interested party-John Hertz-refused to make denial), that the Yellow Cab Manufacturing Co. - makers of the vivid yellow things that flit the streets of the nation's cities as their meters tick off fares-was to be merged with the General Motors Corp...
...controls the Chicago Motor Coach Co., operators of busses and the Fifth Avenue Coach Co. (Manhattan), also bus operators - in which case it would be a $60,000,000 affair and put General Motors into the operating as well as manufacturing business, taking control of the interests of John Hertz, who some years ago, as a boy of twelve ran away from home in Austria and made a fortune...
Having successfully-or apparently so -swept through the country, the Drive-It-Yourself movement has at length invaded New York City also. The movement has resulted from an inspiration in the fertile brain of John Hertz, taxicab king and controller of the Yellow Cab Co. (TIME, May 5, 1924; July 7). It has been incorporated as "The Yellow Drive - It-Yourself" System...
...enterprise establishes stations where anyone with a driver's license can obtain a car to drive himself. Charges for this service are based on miles run. On ordinary days, the rates are 12? a mile for Ford touring cars, 17? for Ford closed cars, 20? for Hertz touring cars and 22? for the Hertz closed six-cylinder car. On Saturday afternoons, Sundays and holidays, an extra per-hour charge is added...
...obtain a car, a licensed operator needs only ten minutes, a few references and a deposit of $10 for Fords and $15 for Hertz cars. The Company bears all the upkeep and operation costs, even including gasoline; if the driver buys gas in the course of his travels, he is credited with its cost by the Company...