Word: herzogenaurach
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book. Smit tells the story of Adi and Rudi Dassler, partners after World War I in a sports-shoe factory in tiny Herzogenaurach, Germany. The two got their spiked running shoes onto the feet of Olympic star Jesse Owens in 1936, but a bitter family feud soon split their business in half, resulting in the founding of Adidas (Adi's outfit) and Puma (Rudi's company). The whole town got into...
When Rudi and Adi Dassler began hand making athletic-training shoes in 1924 in their family's laundry room in Herzogenaurach, Germany, they had no idea their efforts would someday lead to a full-fledged factory, Dassler Brothers Sports Shoe, producing more than 30 styles for 11 sports, including the first tennis sneaker. By 1936 the brothers were driving suitcases full of their coveted shoes to the Berlin Olympics, where they would persuade American Jesse Owens to sport their product. (He eventually won four gold medals wearing Dassler shoes.) Business boomed, and by the start of World...
...sportswear merchandiser's third-quarter profits more than tripled, compared with the same quarter in 2000. Zeitz, 37, a medical-school dropout, took over Puma in 1993, after it had lost market share to U.S. companies like Nike and Reebok. Now Puma, based in the German town of Herzogenaurach, has effectively repositioned itself as a hip lifestyle and fashion brand, leaving competitors sprinting to keep...
DIED. Adolf ("Adi") Dassler, 77, sports shoe mogul from whose name came the title of his brand-Adidas; of a heart attack; in Herzogenaurach, West Germany. Dassler and his brother entered the shoe business in 1920, but split after World War II to form fiercely competing firms. With some $700 million in sales yearly, Adidas leads the field in athletic footwear; his brother's company, Puma, is a distant second...
| 1 |