Word: hesel
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KENDRICK'S choice makes perfect sense in the world of marketing expert Richard A. Hesel. To illustrate the influence of powerful brand names, Hesel points his clients to a certain ivory tower on the Charles...
...America’s Intellectual Powerhouse’ on the screen, and everybody says Harvard. Everybody,” says Hesel, a principal of the Art & Science Group, a consulting firm that specializes in marketing for higher education. “We put up ‘Free-Choice Curriculum,’ and most people guess Brown...
...Prestige, celebrity, presidential pedigree—you name it, “Harvard’s got it,” as Hesel says. And in a nation obsessed with image, the marketing power of a collegiate Cambridge setting—red bricks, ivy leaves, and Veritas—is second to none...
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