Word: hesse
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Other experts seemed equally impressed. After hearing of the NCI report, Allan Hess, a Johns Hopkins University researcher, summed up the mood of cancer specialists. "We're really beginning to understand what goes on in cancer," he said. "Now we're taking that knowledge and applying...
...weights involved seem well beyond the lifting potential of any launchers the U.S. now has. Says Colonel George Hess of the Pentagon's SDI organization: "We cannot handle this volume with shuttles and Titans and Delta rockets. Something new will have to come along." More precisely, the U.S. will have to design and build far more powerful launching vehicles: perhaps new unmanned rockets, or an upgraded "space truck" version of the shuttle, or President Reagan's "Orient Express" space plane. An SDI report to Congress says the cost could approach $60 billion just for lift, without counting a penny spent...
...orthodox historic preservationists, it seems perverse to make instant history out of the immediate past. But Hess is a militant. He belongs to the Society for Commercial Archeology and claims as his proudest achievement convincing the Department of the Interior in 1984 that the oldest surviving McDonald's, plopped down just 31 years earlier in suburban Los Angeles, deserves inclusion on the National Register of Historic Places...
...indeed, Langdon and Hess make reasonable cases that fast-food restaurant design is the snappiest, purest expression of the American Zeitgeist at mid-century: architecture as billboard advertising, billboard advertising as architecture. Both authors note that the germs of the modern strip were the work of serious architects, not anonymous commercial draftsmen...
...divided into two distinct branches. In the downtownish precincts of Southern California were the new coffee shops, like Googies, serving 24 hours a day, greasy spoons with super-duper production values and plenty of room. Meanwhile, out in the suburbs and on numberless freeways, the hamburger stand became pandemic. Hess calls Ships, a Googie imitator built in 1958 and demolished in 1984, "the major monument of Coffee Shop Modern," where "Fred Flintstone and George Jetson could meet over a cup of coffee." The descendants include Big Boy, Denny's and Sambo's. From 1950 to 1960, years of heedless American...