Word: heublein
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...best-known growing areas in Napa, Sonoma and Santa Clara counties, that has lured serious winemakers to the Pacific slopes from all over the world. They range from young couples like Robert and Zelma Long, who are starting out with 14 acres in the Napa Valley, to conglomerates like Heublein and France's eminent Moet-Hennessy; from old estates like Beaulieu to newcomers like Thomas Nicholas Jordan Jr., a Denver oilman who has spent close to $15 million to build a Bordeaux-style chateau in Sonoma County-and has yet to sell a bottle of wine...
...blow out 89 candles," said Colonel Harland Sanders, perkily paunchy in his familiar white suit at a Louisville party in his honor. Fifteen years ago Sanders sold the fried chicken business he started in 1956, but he still travels 250,000 miles yearly promoting the product for present owner Heublein, Inc. Lest anyone think he's less than finger-lickin' good at his job, the colonel led his admiring crowd in a rousing version of My Old Kentucky Home. · In 25 years, Playboy has uncovered 305 Playmates, reason enough for Publisher Hugh Hefner to invite them...
...than $1 billion annually in ads from a long list of blue-chip clients, including Miller Brewing and Exxon. The Marschalk agency, which was a small outfit when McCann-Erickson bought it in 1955, is now one of the fastest-growing U.S. ad firms, handling such heavyweights as Gillette, Heublein and Paine Webber. Erwin Wasey, a West Coast firm that joined the Interpublic fold in 1963, and Detroit-based Campbell-Ewald, a 1972 acquisition, have also prospered. The parent company decides basic policy, sets annual goals and provides central services such as legal, financial and marketing support, but the agencies...
Other varieties of sweet booze are selling well. Sales of prepared cocktails rose about 21% last year, v. 0.6% for the liquor industry as a whole. Besides its "full-strength" (up to 75 proof) cocktails such as tequila sunrises and mai tais, Heublein is also marketing drinks with less punch (as low as 25 proof) but more in the way of vivid color: the Pink Squirrel, for instance, could be taken for Pepto-Bismol. Schenley is bidding for a share of the premixed market with a new line of twelve drinks-including an apricot sour...
Nifty Desserts. Versatility is key. Vodka is now the biggest-selling distilled spirit in the U.S., perhaps because it can be mixed with anything from pineapple juice to beef broth and be at once potent and incognito. Heublein's Arrow line of cordials (from 40 to 90 proof) includes vodka flavored with peppermint, cherry and three other flavors. Women looking for nifty desserts are fond of the sweet drinks, such as Boggs cranberry liqueur, because they are good over ice cream, in a mousse or in cakes...