Word: heubleins
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Susan Webb's new book, Step Forward, (MasterMedia; $9.95) will not hit the stores for another week or so, but already her publisher is fielding a dozen requests a day for bulk orders. Among the eager buyers: Heublein, Bristol- Myers and Avon. The first book about sexual harassment published since the Thomas hearings, Webb's book is refreshingly free of ideology and reproach. A longtime human-relations expert and specialist on this subject, Webb wrote Step Forward at breakneck speed, sending in a chapter...
...good works by producing California brandy and table wines. Last week, after months of soul searching, the Brothers announced that bottled spirits no longer fit into their plans. The company will sell its $100 million-a-year wine-and-brandy business and 1,160 acres of prime vineyards to Heublein, a subsidiary of London-based Grand Metropolitan, for an undisclosed amount, perhaps as much as $150 million. Heublein, which owns California's Inglenook vineyard but has no major brandy label of its own, would thus become the largest vintner (1,940 acres) in the Napa Valley...
...Heublein, which manufactures Smirnoff in Connecticut, hopes to persuade the Government that its slogan is within the law. The Smirnoff brand remains the best-selling vodka in the U.S. market, but it faces growing competition from such trendy brands as Sweden's Absolut and the Soviet Union's Stolichnaya...
...Four years later, as Nabisco's president, Johnson sold out to RJR Reynolds for $4.9 billion and soon became president of the merged company. After adding the title of chief executive officer in 1987, he swiftly moved RJR Nabisco headquarters from Winston-Salem to Atlanta, sold the Heublein liquor business and slashed the corporate staff from 1,000 to 400. The dapper Johnson, a friend of such sports figures as hockey star Bobby Orr and broadcaster Frank Gifford, is described as a "charmer" by one associate. Another warned that when the boss was displeased, "swift as a sword, he would...
...Seagram last month began test-marketing an unusual liquor-based hybrid called Golden Spirits, which is flavored with natural fruit essences to produce mixtures like peach- melba rum. "They are selling extraordinarily well," says House of Seagram President Edgar Bronfman Jr. Rival distillers are blending other cocktails. Connecticut's Heublein, maker of Smirnoff vodka, is test-marketing Tropic Freezers, which turn into frozen drinks like strawberry daiquiris after about six hours in a customer's freezer...