Word: heubleins
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Dates: during 1960-1969
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...Edgar Miles Bronfman, 33, son of the company's Canadian founder and president, credits the switch to lightness to the influence of women, who prefer drinks without a lingering taste, and of young people, who find the "lights" easier to learn on. "Basically," argues Chairman John Martin of Heublein, which specializes in vodka (Smirnoff) and ready-mixed cocktails, "Americans don't like the taste of alcohol-it's too strong for them." Slightly more than half of the liquor Americans drink is still considered heavy by the new standards-such as bourbons and most blends...
...snatching away Mantle's milk money, the FTC took a line that could put a painful crimp in the $500 million-a-year business of testimonial advertising. Does Arthur Godfrey really use Sucaryl? Does Comedian Tom Poston actually sip Heublein martinis? Is it a fact that New York Giants' Quarterback Charley Conerly deodorizes himself with Trig? If the FTC vigorously enforces its policy, an eager world may yet learn the answers to all these questions and more...
Might I make a correction: Heublein, Inc. is our distributor only in the U.S. In Canada it is the firm of Rose and Laflamme...
...monks now turn out 27 flavors (e.g., pineapple-mint, rhubarb-orange, damson plum) in a factory on their 2,300-acre property, work in shifts from 7 a.m. to 7 p.m. over the steaming vats. The jellies are distributed in all 50 states and in Canada by Heublein, Inc. (packaged cocktails). They sell for slightly more than similar jellies. "We have a fair markup," says Father John Holohan, St. Joseph's subprior (who has permission to talk because he must confer with "the outside world"). "We have never wanted to take advantage of our free labor...