Word: heubleins
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Troubled for years by an increasingly strident antismoking movement, Reynolds has long been eager to reduce its dependence on tobacco. Cigarettes currently account for 75% of the company's earnings. It has already acquired Kentucky Fried Chicken, Del Monte foods, Canada Dry soft drinks and Heublein's liquors and wines. The addition of Nabisco favorites, including Oreo cookies, Ritz crackers, Planters peanuts and Baby Ruth candy bars, will give Reynolds a full pantry of profitable products. Moreover, the acquisition will enable Reynolds to be much stronger overseas. Foreign sales account for about 37% of Nabisco's business, compared with only...
Many failed efforts are simply misunderstood by consumers. When Heublein put its Wine and Dine dinners on sale in the mid-1970s (price: $1.35), buyers thought they were getting a macaroni dinner along with some wine to sip. The wine was actually a salty liquid intended for use in cooking the noodles. Trading on its success with infants, Gerber tried to market such grownup fare as beef burgundy and Mediterranean vegetables. The company's mistake was to put the food in containers that looked like baby-food jars. Gerber compounded its problem by labeling the product SINGLES. Later research...
...parts laced with a secret blend of herbs and spices and pressure-cooked for 12 min. In 1964 he sold the business for $2 million to Nashville Businessmen Jack Massey and John Y. Brown Jr., now Kentucky's Democratic Governor; seven years later they peddled the chain to Heublein Inc. for an estimated $287 million in stock. Sanders, who stayed on at KFC Corp. as a $125,000-a-year consultant, never lost his sizzle. On occasion he would tour a KFC franchise and, if dissatisfied, tell newsmen that, say, the mashed potatoes tasted like "wallpaper paste...
...whose birthday fete took place at his old Kentucky home town of Louisville, prefers to do most of his traveling by air. Though he will not cover the 250,000 miles he managed last year, he still makes a bucketful of appearances touting his famous fried chicken for Heublein, Inc. The colonel's secret recipe: he just doesn't let birthdays ruffle his feathers. Besides, says Sanders, "90 is a good landmark to start from. I'm planning to reach 100 with no problem at all." Just the sort of Gray Panther gumption that Democratic Congressman Claude...
...selling even more Stolichnaya by the case to hoarders who fear a permanent cutoff, or by the pint to those who dare not use it for entertaining. Ironically, one merchant noted that a brand left on the shelf in his store was Smirnoff, a domestic vodka distributed by Heublein. Says he: "People think it is Russian and they are refusing...