Word: heubleins
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...Heublein (1976 beverage sales: $858 million) has become a leader in what the company describes as "the move toward light and flavorful drinks." Two years ago, Heublein introduced Hereford's Cows, a line of ready-mixed drinks made from neutral spirits and a nondairy-based milk simulant that is sold in seven vividly colored flavors. The mild-mannered, 30-proof Cows were an instant hit among such relatively "dry" groups as women, kids and elderly people. Some liquor men, though, have their doubts about the staying power of these milkshakes-with-a-kick. Says Vice President Paul Shuman...
...fast-food business has rocketed: not only have hamburger chains proliferated, but Americans can now pop around the corner to get takeaway tacos, fish cakes, spaghetti and even German sausage. Some of the country's biggest corporations have challenged McDonald's by buying up fast-food chains: Heublein (Kentucky Fried Chicken), Pillsbury (Burger King), General Foods (Burger Chef...
Sweet Appeal. Among leaders of the herd are Malcolm Hereford's Cows, produced by Heublein, Inc., which began test-marketing the product last spring. More than 500,000 cases have been sold so far, and liquor stores report that the Cows are a live stock indeed. Heublein's ads show Cow bottles grazing in a green pasture and describe how Malcolm Hereford, a fictitious bull breeder, invented the drink. Concludes Hereford: "A Cow-on-the-rocks is not a bum steer...
Last week he brought a $122 million damage suit against Heublein, Inc., which controls Kentucky Fried. Not that he really needs the money. The Colonel in 1964 sold the system, as well as his "secret formula" and his "Finger Lickin' Good" slogan for $2 million, and earns $250,000 a year from TV commercials, salary ($40,000, now paid by Heublein) and other activities. He charges that Heublein has been pressuring potential purchasers of Claudia Sanders franchises. He claims that Heublein scared away his first prospect by threatening legal action for infringement of trademarks. Heublein retorts that the suit...
...years. As much of the fiercely competitive U.S. beer market has been taken over by a few giants, Hamm, like many smaller breweries, has fallen into the red. In the past two years, it has lost $3.7 million while annual sales have remained flat at about $140 million. Recently, Heublein, Inc., which acquired Hamm for $63 million in 1965, unloaded the company for a mere $6,000,000 to a group -i- of Midwest beer distributors called Brewer's Unlimited, Inc. The new owners called on Satchell to reorganize the company. He will say only that Hamm will...