Word: heusen
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...disillusioned by earlier wash-and-wear claims that fell flat. But as word-of-mouth recommendations spread, sales soared across the country. Says Levi Strauss & Co. President Walter Haas Jr., who is selling products on an allotment basis: "The demand is be yond our capacity." Arrow, Manhattan and Van Heusen shirts have converted the majority of their line. On U.S. campuses, undergraduates who proudly used to wear their chinos wrinkled from the local Laundromat are now coming to class well creased. Says one Midwestern college administrator with satisfaction: "Now they can't look sloppy, no matter how hard they...
...eventually merged with illustrious 180-year-old William Hollins & Co. Ltd., and himself emerged as Rollins' chairman and chief executive. Last week Hollins - renamed Viyella International Ltd. to capitalize on the fame of its lamb's-wool-and-cotton Viyella fabric - moved to take over British Van Heusen for $30 million. When negotiations are complete, Joe Hyman will head Britain's largest purely textile operation, with sales of $70 mil lion annually...
Americanophile. Once British Van Heusen is absorbed, Viyella intends to move more deeply into synthetics. At the same time Hyman, who has made 28 transatlantic trips and is a self-styled "Americanophile," will step up his marketing in the U.S., where 50% of Viyella production already goes. To service such stateside customers as Manhattan Shirt, Hathaway Shirt, Kayser-Roth and Hart Schaffner & Marx, he intends to re-establish an American mill closed down by earlier management a decade ago in what he regards as an ill-advised cost-cutting move. To step up demand for his products, he has begun...
...plane crash 13 months ago when a dynamite bomb exploded near his seat in an unsolved murder-or-suicide mystery that has prevented the payoff to his widow of $997,500 in insurance; and Joseph F. Rafferty, 37, newly appointed San Francisco sales manager of the Phillips-Van Heusen shirt company; in New York City on St. Valentine...
...Sweat. A chemical textile finish (Cyana) that prevents perspiration odors from contaminating clothing was put on the market by American Cyanamid Co., will appear on Van Heusen's spring-line shirts. Applied to a textile, Cyana causes no change in the fabric's color or feel, remains effective even after 50 washings (unless chlorine bleach is used...