Word: hewlett-packard
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...Hewlett-Packard is getting out of the business it began with: making measuring devices. "Sentimentally, it was a very hard decision," says CEO Lew Platt--not least because "I spent more than half my career in measurements." But measuring devices had come to account for only 17% of HP's volume, and a collapse in Asian markets turned them into a drag on overall profits. Those now come mainly from computers and related equipment, but HP got into that field as a kind of sideline and, with its attention divided, has long been regarded as trailing more innovative rivals...
...companies have escaped the profit squeeze with one strategy alone. Most combine several approaches, or shift from one to another. Besides spinning off parts of their businesses, Hewlett-Packard and Rockwell International are carrying on more traditional--and in Rockwell's case, quite drastic--cost-cutting programs in remaining operations. Tommy Hilfiger has not only adjusted quickly to a changed marketing mix but also shifted garment production into Asian plants, where labor costs are lowest...
These strategies do not tell the full story behind this year's profit rebound. The Asian turmoil that burned Hewlett-Packard, Rockwell and many other U.S. companies in 1998 has yielded to a weak recovery that is at least less profit-destroying than a continued collapse. Contrary to all predictions, the American boom has not only rolled on but also speeded up. And marketing errors such as Mondavi's are relatively easy to recover from in an atmosphere of rising incomes and free consumer spending. But even if the 1998 profit lag was an aberration, as many economists think...
Neither is true now, though. In the past few weeks, deft traders have been able to make 15 points on IBM in one day or make 6 on 3M or Alcoa, Eastman Kodak or Hewlett-Packard. These are marquee Dow names, not heavily manipulated penny stocks or hyped Net offerings. You could "scalp" a huge gain simply by buying these stocks at the opening and selling them at the bell...
Despite being a short drive (for visitors and recruiters alike) away from major offices of companies such as Apple, Hewlett-Packard and Microsoft, Stanford students live on a traditional college campus. The university's most important building are inside the Campus Drive loop, the majority of classes are taught behind the arches of the main quadrangle and the newly constructed science and engineering quad, and most undergraduates live in the vast array of dorms and houses on campus...